amfori Members launch WEPs Activator: initiative to empower women



amfori and UN Women are bringing together 16 leading companies from across Europe to enhance their impact on gender diversity and inclusion. The WEPs Activator is jointly-led by UN Women and amfori.   

The companies, ranging from multinationals to SMEs, will benefit from access to training tools and services, the development of corresponding ‘gender action’ plans, as well as tailored one-to-one support to implement them.

The 10-month programme will help strengthen members and competitiveness as they take concrete steps to empower women, contributing to closing the gender gap in the private sector while building business value.

Christian Ewert, President of amfori, is proud to inaugurate the programme as a way to fast track gender equality across supply chains globally and help amfori members: “our mission of Trade with Purpose cannot be realized without business leadership and commitment to women’s economic empowerment. The WEPs Activator brings us closer to achieving this mission.”

The WEPs Activator, jointly run by amfori and the European Union-funded project ‘WeEmpowerAsia’ from UN Women, aims to secure CEO buy-in for gender equality as a foundation for companies and their global supply chains. Its purpose is to drive change from boardrooms to the factory floor and targeting C-level leadership as well as divisions related to human resources, diversity and inclusion, corporate social responsibility, procurement and supply chain management, or those eager to help drive progress for women within their organizations.

Katja Freiwald, Regional Programme Manager of WeEmpowerAsia, UN Women, is looking forward to the collaboration and the opportunities the programme will provide: “through the UN Women WEPs Activator, we will mobilize companies of all sizes – retailers, importers, brands and associations – to deliver a legacy of positive change, knowing the benefits of women’s full and equal economic participation are for everyone.”

amfori’s partnership with UN Women through the WEPs Activator represents an opportunity to further open and sustainable trade, and gender equality plays a central part of achieving that mission. The collaboration also lays the groundwork for deeper WEPs implementation among amfori members, building on amfori’s tools and learnings from its Women Empowerment Programme.

For more details on the WEPs Activator participants, see the full list of companies below. To learn more about the programme, click here.