EU Consumers Call for Sustainable Products


amfori took part in one of the biggest events concerning sustainable trade in Brussels and hosted by the European Commission. The keynote speakers were the European Commissioner for Trade, Cecilia Malmström and the International Trade Centre (ITC) Executive Director Arancha González.

amfori President Christian Ewert spoke on behalf of amfori, and stated that irrespective of the products, whether fashion, food or electronics, there is no denying that consumer demand is mounting on companies in the European Union to ensure their due diligence. ITC introduced its study on “The European Union Market for Sustainable Productsat the forum, which echoes this sentiment.

Study findings

The study was supported by amfori, where we helped ITC reach out to interested members to provide feedback and participate in the research. It concluded that retailers in five major European markets, including Germany, France, Italy, Spain and the Netherlands, are putting more products on their shelves that are environmentally and socially sustainable – because consumers ask for them.

The findings reveal that 98.5% of retailers that were surveyed consider sustainability as a factor in product sourcing. It also finds that 96% implement strategies to buy from sources that are certified as socially or environmentally sustainable, and that 76% have public commitments to sustainable sourcing strategies.

What’s more, nearly all retailers surveyed – 92% – expect that sales will keep rising for the foreseeable future.

As consumers demand more transparency on the sources of products that they buy – as well as greater engagement from the shops on environmental and social issues – retailers are adapting their global sourcing strategies.

Read the study.


What’s next

amfori will continue to represent sustainable producers and importers within the policy circles in Brussels and beyond, and cooperate with various stakeholders to promote sustainable business practices in the retail supply chains.

We will continue working together with the ITC to promote the results of theirs study. We also hope that in the future we can expand the study to cover more countries in Europe and provide a more wholistic picture of the consumption of sustainable products within the EU’s Single Market.


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