FTA Opens New Greater China Office


On 26 July, over 30 members’ representatives and business partners joined FTA to celebrate the opening of its new Greater China office in Hong Kong. The gathering also served as an opportunity to celebrate the 40th anniversary of the association.

85% of FTA members actively source from China, where its sustainability initiatives support over 13.600 local producers. The new facilities will allow FTA to accommodate its growing team in the country and enhance the association’s full range of trade and sustainability services delivered in the region. By the end of 2017, FTA’s Greater China office will include seven staff members actively working on Advocacy & Governmental Affairs, Audit Quality and Operations and Membership support.

Officiating the opening ceremony, FTA Director General Christian Ewert stressed Hong Kong’s strategic location: “Being the free trading hub that houses many of our member companies’ regional offices makes it an ideal location for us to establish our long-term regional office here. Its proximity to access multiple sourcing countries provides great complementary support to our secretariat in Brussels”.

“In the longer run, our team will support FTA’s expansion of direct service coverage in key evolving sourcing markets in ASEAN countries such as Thailand, Vietnam, Cambodia Myanmar”, stated Joyce Chau, FTA Greater China Representative.

FTA has been present in the region since 2009, when the first BSCI Country Representative was appointed in Beijing. In 2011, the location moved to Hong Kong to provide better support to members and local producers and 2014 saw the opening of the first FTA Greater China office. 

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