Join the EU Green Consumption Pledge Initiative



The European Union (EU) is aware of the challenges that climate change is posing to society. To counteract this threat, the EU launched the New Consumer Agenda with the aim of empowering consumers to make conscious choices. This places the EU in an active position in the green transition across the continent.

As part of the agenda, the Directorate-General for Justice and Consumers of the European Commission has also launched the Green Consumption Pledge Initiative. The pledge calls upon businesses in several sectors of the economy to undertake concrete, public and verifiable commitments to reduce their overall carbon footprint. Similarly, it encourages businesses to produce and market more sustainable products while fast-tracking their efforts to inform consumers on the impact of their consumption choices. We are proud to announce that two out of the five signatories of the pledge are amfori members.

Businesses have time until March 31 to join the pilot phase, except for those who are active exclusively in the food sector who are encouraged to join the Code of Conduct for responsible business and marketing practices.

For more information or to join the pledge, click here

amfori’s Actions

Climate change and broader environmental due diligence are priority areas for amfori. In January 2021, amfori published a Position Paper on Deforestation to ask the EU to halt deforestation through legislation. As part of this effort, we believe that progress could be make through introducing a broader action plan to ensure that efforts made by all players – companies, EU authorities, governments from sourcing countries, etc – work collaboratively. 

This should help mitigate not only climate change but also biodiversity loss. Other significant actions include amfori’s signing of the European Climate Pact and support for the UNFCCC Fashion Industry Charter for Climate Action.  

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